We developed a program for two of Pepsi North baseball teams—New York and Cleveland. Focusing on walkup songs when batting, consumers recorded their own walkup to a song of their choice for a chance to win an exclusive experience. The illustrations create an immersive visual out of a phone that combine baseball, city, and music cues. 

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Client: Pepsi

Agency: TracyLocke

Role: Art Direction, Illustration

Copywriter: Stefanie Powers

Creative Director: John Harding