Pepsi and Aaron Judge takeover the NY Yankee Station for a 3rd year in a row with a refreshed approach and look. Using inspiration from previous years, the new Pepsi baseball visual, and the new Pepsi "THAT"S WHAT I LIKE" campaign, this look was developed to drive trial and awareness of product. Elements were created for the entire station, bus shelters, print ads, digital ads and billboard. Spanish and Pepsi blue versions were also created. Unfortunately, as the project came to a completion the pandemic hit and only a handful of the work was executed to the end. 

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Client: Pepsi

Agency: TracyLocke

Role: Art Direction

Copywriter: Stefanie Powers & Chris Barish

Creative Director: Matthew Coppola & John Harding