We were tasked to bring color and a whimsical energy to an often "stuffy" category of whiskey. George Dickel Whiskey offers a break in your day and gives you something unique and unexpected. We created a look that was fun, inviting, and brought the viewer into a fantastical illustrated world for both a summer look and a winter look. 

​

Client: Dickel Whiskey

Agency: TracyLocke

Role: Art Direction, Illustration

Copywriter: Jess Linnett

Creative director: Ben Loht