Pepsi was looking for a way to celebrate Día de los Muertos. We created a BUY/GET program with a purchase of 3 Pepsis, consumers received a free coaster tile. The coaster tile illustration inspiration came from Papel Picado. Papel Picado are traditional flags made of tissue paper with elaborate cuts that serve as a symbol of the fragility of life during this holiday.

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Client: Pepsi

Agency: TracyLocke

Role: Art Direction, Illustration

Creative Director: Candace Gebbia