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Carl's jr. new Menu visuals

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We were tasked to develop visuals for new menu items. While working within brand guidelines, these key visuals incorporate the new menu items not only through imagery but through typography treatment and graphic treatment. 

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Client: Carl's Jr. & Hardee's

Agency: Haygarth

Role: Art Direction

Creative Director: Andrea Eaves, Rob Andreoli

Carl's jr. Breakfast burger

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Carl's Jr Sweet heaT

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